Rank drops typically occur due to your competitors outranking you, technical errors, penalties, and similar. Have a clear goal in mind: Before choosing your target keywords, it is important to understand why these keywords are useful for your business. Is your business looking to generate more sales or leads? To increase brand awareness or customer engagement? Depending on the overall goal, make a plan on how to successfully generate qualified leads using specific keywords or topics.
Understand keyword types: There are many different types of keywords you can use to rank your business in search engines. Most commonly used are short tail keywords high search volume, high competitive rate, broad search intent, low conversion rate and long-tail keywords low search volume, low competitive rate, specific search intent, high conversion rate. As the name suggests, fresh keywords are the ones with suddenly explosive search volume, but they are relevant just for a specific amount of time.
For example, when a new movie comes out for example, Avengers Infinity War in , or a worldwide event occurs Coronavirus epidemic in , keywords related to these events appear and get explosive search volume.
These keywords have medium competitive rate, specific search intent, and high conversion rate. Unlike fresh short tail keywords, evergreen keywords are relevant all the time. Keywords can be divided into many other different types and categories, starting from primary, secondary, and contextual keywords to intent targeting keywords, geo-targeting keywords, customer defining keywords, and so on.
Analyze search intent: Search intent is an important part of keyword research and your content marketing efforts at large. Check your competitors: Conduct a competitor analysis to find out what target keywords your competitors currently rank well for and the websites that rank on the first page of Google for your target keyword.
Use this information to decide on what content to prioritize creating based on the topics, phrases your competitors currently rank for but have tons of opportunities for you to outrank them on. Additionally, without the right tool, tracking where your site ranks in organic search results for target keywords is a time-consuming process.
But few SEOs are willing to go months without seeing how their efforts are impacting rankings. In fact, half of SEOs check their rankings either daily or multiple times a day, and another Using a keyword tracking tool is a much simpler, more efficient, and more cost-friendly option. To find out, we asked SEOs to tell us about the keyword tracking tools they use to keep a close eye on how their site and pages are performing in organic search results.
Most of our respondents use the tools they recommend to keep an eye out for both ranking increases and decreases:. Altogether, our respondents recommended 23 keyword tracking tools. Topping the list were Ahrefs and SEMrush, which both received 30 or more recommendations.
To optimize your website for organic search, you probably use Google Search Console to learn which pages receive the most impressions and clicks, and which queries drive them. To get the information you need, you may need to visit several areas within GSC and view multiple reports. Now you can quickly assess your overall SEO performance in a single dashboard that monitors fundamental metrics, such as:. Now you can benefit from the experience of our Google Search Console experts, who have put together a plug-and-play Databox template showing the most important metrics for monitoring your SEO performance.
Here are the best keyword tracking tools, listed in order of the number of recommendations received. Of all of the keyword tracking tools on this list, Ahrefs was the most recommended, receiving 31 total recommendations. Additionally, many respondents said they prefer Ahrefs because it lets you track keyword rankings and take advantage of other helpful SEO tools. SEMrush was the second most-recommended keyword tracking tool, earning 30 total recommendations—just one recommendation shy of Ahrefs.
We are able to find the monthly search volume, keyword difficulty, cost-per-click, and more. The next most-recommended keyword tracking tool was Google Search Console , receiving eight total votes. You can get insights into which devices and countries are driving clicks, as well as the impressions and click-through rates for particular search queries. The next most-recommended keyword tracking tool was GrowthBar. Among the benefits and features mentioned, there was excitement about the ease of use, the pleasing design of the tool, and the affordability when compared to other options.
And the best place to look for the needed data is, obviously, Google Ads Keyword Planner. The tool shows you keyword suggestions, search volumes, cost-per-click data, advertiser competition and seasonal traffic fluctuations, all in one place. And it even lets you estimate the prospective PPC spends in your niche. Google Keyword Planner is a free keyword research tool. However, keep in mind that unless you are already spending enough money in Google Ads campaigns, your search volume analysis is limited to ranges rather than exact search volumes.
And you might need another tool like Rank Tracker for more precise search volume analytics. To find keyword suggestions through popular questions for featured answers and voice search optimization. The rise of voice search also helped this trend along. Making your content to answer the exact questions is one of the key aspects of your keyword research success.
The quickest and easiest way to find popular questions related to your business niche is AnswerThePublic — a no-brainer keyword tool that combines your main keywords with various question words like who , what , why , etc. The way your customers search Google differs from the way they search Amazon, Etsy, or Ebay. Google is used to find places to shop at, whereas Amazon et al.
You need to have your listing optimized for Amazon search as well. A nice tool to dig through the Amazon database is Keyword Tool Dominator. What you get is a plain keyword ideas list. Anybody doing local keyword research knows that search patterns differ between countries.
Pretty neat. Informative content Brian Dean. I appreciate the time and energy spent to make this article exist. Thanks in advance. Hey Brian, really great work, as usual. Just the best Just google it and check out if it fits. Best regards from Germany, Udo. Hey Brian, Keywords Everywhere just became a paid chrome extension.
Is there a substitute that is free. I simply want to see how many searches per month for a keyword if I check a keyword on google. Very simple. Hi Eran, I just read that. I plan on updating the post with a new tool. In the meantime, your best bet for figuring out search volume is the Google Keyword Planner. Great Article very helpful. What are your views about Longtail Pro? Have you ever tried Marketing Miner?
Or was that intentional…. Ubersuggest is great. Great list…do you think Google Keyword Planner is really that accurate?
Search volume of , seems very broad. Hearing many conflicting views on accuracy of this keyword tool for SEO. Heyy Brian, Looking at your blog post has always inspired me to create quality content. Thank you for not being a generic blog post popping up on Google. Ahref is my primary choice if we come on Keyword Research. I personally use Jaaxy and love it. It gives me everything I need, and many great ideas for future articles.
All the best, Tom. Thank you Brian, you did a great job but nowadays I am finding it difficult to get to know about keyword difficulty. I have tried many keyword difficulty tools and ahref estimation is better than other tools but still, it needs improvements.
So here my question is, can you please recommend us a way to find out KD of keywords that would be exact and super accurate. I would really appreciate if you can refer us any resource. Keep rocking…. Hi Furqan, the only real way to estimate KD is to publish a page. Hi Brian, this is some great information. What would you recommend to be the next step up from KeySearch that I should aim for as my next upgrade? Hi there! Thanks for providing such valuable and useful information!
These tools seem really useful! This is a list of the 15 best keyword research tools in Brian's Bottom Line Soovle is one of the best free keyword research tools out there. Brian's Bottom Line Jaaxy is a decent freemium tool. Brian's Bottom Line Ahrefs is mostly known as for backlink analysis. Brian's Bottom Line Clunky? Brian's Bottom Line One of the best overall keyword research tools on the market. Worth a try. It rocks.
Brian's Bottom Line Not the best keyword tool ever made. Great value. Brian's Bottom Line Is Serpstat one of best tools on the market? Thanks Alan. Have you tried SEMRush? Thanks Daniel. Thanks again! Dear Brian Thank you for this fab article! Thank you for the amazing info you share with us! Best, Alenka P. SerpStat or Kwfinder and the mangools suite?
Which one is the better value? I have tried it actually. Solid tool.
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