Google rank program

A Modern Business Essential. Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search. Google uses a lot of factors to rank results. It counts links like they were votes for a page.

A link means the page has been contacted in some way, whether visited or just linked to. The more links, the more votes it gets, and the higher rank it gets. That may be the biggest factor, but there is a lot involved. Basically, Page Rank, as the program is called, measures the number of quality of links to a page to give a rough estimate of the importance of pages related to your search.

According to Google itself, it analyses the links. Pages that are higher ranking that link to a page carry more weight than other links, so that would push it higher in the rankings. Google also uses a complicated system of text matching to make sure it matches your search words. It also examines all the content on the page, but those keywords make a difference. A whole industry, called SEO , or Search Engine Optimization , has sprung up and tries to to anticipate what the system will rank.

The number of times the key word of a search appears on a page is important, but it goes a lot further than that. There is a lot of relativity involved in how Google ranking works. The words matter and the links matter, but that is all relative to the pages doing the linking and the words that are used. It examines millions of pages and notices the millions of links to various pages and what pages have visited what pages. Google also says as the web gets bigger, this way of doing searches actually gets even better.

Page rank is obviously important, but Google says it is not the only consideration. Page rank itself is a program and it helps decide if a page will show up in a search. From there, other things help determine the actual ranking of the results when you do a search. As we see, how many times a page has been linked to, or seen, has a tremendous impact.

The actual words on the page, that are similar to the search terms, also have an effect. There are more than known factors that have an impact on a Google search. Some are clearly known and some are speculation. There is sort of a cat and mouse game going on. People keep trying to figure out how to manipulate the system so their pages will show up at the top of search results.

Google knows this and continually changes things to stop various loopholes and advantages. There are domain factors, or the name of the website itself. It used to be that if you had an exact match, that would propel you to the top, but Google has changed that a bit to take away that advantage.

Content matters more than the name. Page level factors include having the keyword in the title tag, but the importance of that has faded some recently. Plus, if you can do that consistently over time, your DR will improve as a natural byproduct of your efforts. You should also make an effort to master your on-page SEO , create a great user-experience, have a fast-loading site, etc.

It goes without saying that if your goal is to rank higher on Google, then you need to track your rankings.

Otherwise, you have no way of knowing whether your efforts are moving the needle. For that, you need a rank tracking tool like Ahrefs Rank Tracker. You can track up to 10, keywords in Rank Tracker depending on your plan. We usually just track the primary target keyword for each page. Hit the graph icon next to any keyword in Rank Tracker to see its ranking progress over time. So once this process works for one keyword, go back to step one and repeat the cycle from start-to-finish.

Then do it again, and again. You can see that despite only ranking in position 3, our page gets 3—7x more organic traffic than the two pages that outrank it! The first is that our page ranks for more keywords than those other two pages—over 2, in total! The second is that some of the other keywords for which we rank have very high search volumes, meaning we get tons of traffic from those keywords too. Read this post to learn more. But doing so for some keywords is more challenging than others.

Give me a shout in the comments below or on Twitter if you have any questions! Joshua Hardwick. Article stats Monthly traffic Linking websites Tweets The number of times this article was shared on Twitter. Share this article.

Email Subscription Subscribe. Nothing is more frustrating than seeing your website rank on the umpteenth page of Google, despite your continued efforts to climb the ranks.

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